CTDA Webinars

CTDA Webinar: Market Update and Economic Forecast

The next CTDA webinar is scheduled for Thursday, October 10, 2019, 11:00 AM - 12:00 PM CDT on "Market Update and Economic Forecast" with Joe Lundgren of Joseph Lundgren Consulting.

Joe is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing.

He has developed his expertise in strategic planning, new product development and marketing strategy during his twenty-seven year career at Dal-Tile, a subsidiary of Mohawk Industries.

Most recently, Joe served as VP of Marketing where he was responsible for the Daltile, American Olean branding and products, as well as all Ceramic products for the Mohawk brand. In addition, he was responsible for all products sold through the Home Center Channels including Home Depot, Lowes and Menards. He directed marketing operations that included new product introduction, product life cycle management, branding strategy, competitive analysis, pricing tools, and international buying policies and strategies. He led and authored Dal-Tile’s strategic planning that included a product and manufacturing roadmap, sales plans, core competency analysis, and marketing plans. In addition, he has led joint ventures in China, Italy and Mexico.

If you would like to register for the webinar, please click here to register online.

Webinars are free to members thanks to the generous sponsorship by MAPEI.