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"What Every Retailer Can Learn From Apple" - A follow up to his Total Solutions Plus Presentation

The next CTDA webinar is scheduled for Wednesday, December 12th at 11 am Central on "What Every Retailer Can Learn From Apple" with James Dion, founder and president of the Dionco Inc. - Chicago.

What's it all about:

There’s a reason why Apple is the most admired company for the fourth year, according to a survey by Fortune of business people who were asked to vote for the company that they admired the most. And there’s a reason for their sales revenue at almost 6,000 dollars per sq. ft. (compare this to about 900 dollars for Best Buy). The reason is that every product is a head turner. However, a rock solid product line is not the only reason why Apple has so many apostles all over the word (and yes, the word apostle makes one think that Apple is like a religion, which to some it is!). Designed to simplify and enhance the presentation and marketing of personal computing products, Apple stores are a feast for the eye and intended to guide the intellectual and emotional experience of the Customer through the store.

Nothing is left to chance, every detail matters just like with their products (as a matter of fact their stores are intended to mirror their products). Then, there is the human side or the people that they aim to attract to work for them and the way they get them to join. And, finally, there are the stories of the stellar customer service crowding the blogosphere. Take a tour with us behind the scenes and find out what Apple does that you too can do. No, we don’t want you to copy Apple (Microsoft tried and the results were…you will see). All we want is for you to learn how to have a clear, consistent and simple vision to guide you in everything you do in a store.

About James Dion:

Jim Dion, founder and president of Dionco Inc. - Chicago, is an internationally known consultant, keynote speaker, trainer, author and one of North America's leading experts on consumer trends, retail technology, selling & service, retail merchandising & operations.

Jim has taught at Laurier University and Ryerson University and the International Academy of Fashion Merchandising and Design in Chicago. Jim is a regular speaker for the National Retail Federation (NRF) on Retail Trends, Technology, Inventory Control, Best Practices in Sustainable Retail and Store Management. He has authored the definitive retail selling manual titled “Retail Selling Ain’t Brain Surgery, It’s Twice As Hard.” In addition, he has co-authored “Start and Run a Retail Business” for Self-Council Press and is the author of “The Complete Idiot’s Guide to Starting and Running a Retail Store”.

Jim consults with retailers large and small in the U.S. and in over 15 countries. He is a recognized expert in the North American PC market, a Microsoft Developer, and has experience with major retail system installs and numerous POS installs. Jim also studies and evaluates new retail POS, EDI, merchandising systems and CRM software. He was a judge for the Microsoft© Retail Developer Awards as well as a Judge for CIO Magazine Top 100. As well, Jim lectures and writes for numerous trade and national magazines on retail trends, technology issues and on the Internet and its use and misuse by retailers and manufacturers. He is a faculty member in the MBA program of Harley-Davidson University in Milwaukee. He has appeared on NBC, CNN Turkey, First Business and Fox News.

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CTDA Webinars conducted in 2012 are free for CTDA Members thanks to a generous sponsorship from VanHearron.

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