CTDA Webinars

Building a Marketing Plan for a Distributorship

The next CTDA webinar is scheduled for Thursday, September 22, 2016 at 11:00 AM CDT on “Building a Marketing Plan for a Distributorship" with Robin Hawn Rhea from Crossville, Inc.

An effective marketing plan can make all the difference in the success of any business. As the A&D industry has changed, it’s critical for flooring distributors to know their market and develop a dynamic and fully integrated marketing plan to support their business at its current phase and plans for future growth. This webinar walks through the elements of a marketing plan, how to gather the data to support its development, and the key marketing efforts that should be included to ensure distributors are reaching their target demographic.

Robin Hawn Rhea has her MBA with nearly 20 years’ experience developing marketing plans and conducting in-depth research for a variety of consumer brands including a leading U.S. flooring brand. Throughout her career, she has increased brand trust and awareness for the brands she has supported. Ms. Rhea taught Marketing for King University, mentored business leaders, including those in construction, to enhance their marketing plans and efforts in conjunction with local Chambers of Commerce. Today, Robin works closely with flooring distributors to support their business plans. 

If you would like to register for the webinar, please click here to register online or click here to fill out a registration form to return to the CTDA Office.

Webinars are free to members thanks to a generous sponsorship by MAPEI.