CTDA Webinars

A Bigger Slice - Using Customer Engagement to Increase Sales

Wednesday, October 8th at 11 am Central

Ceramic tile provides so many key benefits to today’s consumer with its inherent benefits and emerging innovations — it’s time for sales and distribution sectors to exploit these opportunities through connectivity, education and community involvement. Explore simple tools, comparisons and language to make your brand remarkable and top of mind for local consumers every time “cladding,” not just “tile,” is brought up in your market. Discover the opportunities for brand synergy with the manufacturing sectors with an easy to plan an implement social media plan and the power retailers and distributors hold to influence prevailing trends and buying decisions.

Presented by Ryan Fasan, Tile of Spain Consultant

Ryan Fasan has over seventeen years experience in the ceramic tile industry. His divergent arena of experience comes from showroom & architectural sales with a major distributor; working as a manufacturer’s specification & design consultant, and finally training as an apprentice under master European tile-setters and finally in product design and marketing with a Canadian manufacturer. This hands-on learning has given Ryan a uniquely encompassing command of all aspects of the ceramic tile industry.

Currently, Ryan is a research consultant, trainer and senior partner of Professional Attention to Tile Installations, an internationally renowned tile consulting firm working in Canada, United Kingdom, USA and Europe. Specializing in stone and ceramic tile research, Ryan has created and delivered seminars for Harvard's Graduate School of Design; BCIT’s Interior Design applied material study course; Multiple Trade Expo's across the USA and worked internationally to promote the use of tile and natural stone. In addition to creating and delivering seminars, Ryan writes features for industry magazines and maintains the company’s blog at www.patti-tile.com. His passion inspires industry associates and design professionals to expand their knowledge and technical expertise when using ceramic tile and stone in innovative applications.

This webinar is free for CTDA Members thanks to a generous sponsorship from Tile of Spain.

If you would like to register for the webinar, please click here to register online or click here to fill out a registration form to return to the CTDA Office.