Technical Breakout: Social Media - How to Use Social Media to Differentiate Your Business

During this session, attendees will learn why business needs to use social media. Sharon will share how content is king and how to create compelling and engaging posts. At the end of the breakout attendees will walk away with 5 easy things they can do right now to improve their social media presence.

Sharon La Riviere

With over 20 years of experience in digital marketing, Sharon La Riviere holds the role of Sr. Digital Marketing & SEM Strategist at LATICRETE. She is responsible for marketing initiatives including strategy development, social media, search engine marketing and optimization (SEO) and various digital marketing activities for the company. She is the face of the company’s social media profiles including Facebook, Instagram, LinkedIn, YouTube and Twitter. She is also an active participant in several private Facebook industry groups and is an Administer of the group, LATICRETE Inside Track.