NOV 4-7, 2017 / Washington DC


Turning Online Interactions Into In-Person Opportunities to Close the Sales

Customers start making purchasing decisions online through social media and web searches before they ever reach out for one-to-one interaction. How can you make your business stand out from the crowd to capture attention and close the sale? This session highlights ways to maximize the right social media and digital marketing tools to win over prospects and build relationships that result in sales.

In this session, you will…

  • Pinpoint the three social platforms your business should focus on and use to connect with customers (Spoiler Alert: Facebook may not be the biggest or best social network to reach your prospects!)
  • Discuss why, when, and how to spend money on paid advertising/promotions on Google, Facebook, Instagram, or other sites (we’ll even talk specifics about how much you might need to spend)
  • Target five things you should do to your website to make it really work for your business
  • Discover how to use email marketing to strengthen relationships, loyalty, and referrals

Irene Williams

Irene Williams has spent nearly 20 years leading public relations, marketing, and social media for companies in the tile and building product industries. She’s owner-principal of Msg2Mkt, LLC, a full-service digital marketing and public relations firm through which she and her team represent tile manufacturer Crossville, Inc. Throughout her years in the industry, she’s worked with distributors, retailers, setting material manufacturers, and a range of national brands.

Beyond client work, Irene speaks and writes on topics of digital marketing, public relations, and social media. From regional conferences to national forums, she leads sessions to help businesses find increased success. She's written for national trade publications and is presently the digital marketing columnist for Floor Trends Magazine. In addition to client representation, Irene is the creator of @TileTuesday, an Instagram account with tens of thousands of followers focused on the love of tile design. Learn more about Irene at