TSP 2015 / OCT 24-27 / Savannah, GA Go to TSP 2016 »

Conference

Sampling, Marketing and Displays

Linda Cahan

REFRESH & REPEAT: 10 SECRETS TO KEEPING YOUR STORE NEW AND EXCITING                                                                        
Blow the dust out of your store and give it fresh appeal – affordably. Learn 10 secret (and easy!) ways to create a new feeling in your tile store and keep customers coming back to see what’s new. Then, learn how to keep refreshing on an ongoing basis to make your store feel new all the time. It’s a “refresher course” you can’t miss. 
Some of the 10 topics include; Getting the biggest bang out of focal walls and areas, how to make your displays stand out from your competitors, some ideas for large tile displays, smart lighting and signing tips and understanding how people prefer to shop your stores.

Linda Cahan is an internationally recognized expert in visual merchandising with over 35 years of marketplace experience. 

Linda's breadth of experience is in all segments of retail working with hundreds of independent retailers as well as retail corporations as a visual merchandising and store design consultant. She has been featured on MSNBC’s show “Your Business” in a show about the importance of window displays.

Linda gives seminars on a wide variety of retail topics nationally and internationally, is a member of the National Speakers Association and writes columns for several B-to-B retail magazines. Linda is the author of: "100 Displays Under $100", "Feng Shui for Retailers", "A Practical Guide to Visual Merchandising" as well as eight custom corporate visual standards manuals for major corporations in the USA and South America: including American Express, Singer, Saks Fifth Avenue, United Rentals, and Lancôme Cosmetics.

Currently, Linda's visual merchandising expertise is also shared part-time with students at The Art Institute of Portland, OR. Formerly, she taught at Parsons School of Design in NYC for 12 years.