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Tools & Accessories

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TileDealer Articles

Hardware and Accessories Help Boost Sales in a Slumping Economy
By: Kathleen Furore
Issues: July/August 2008

"But there are bright spots for tile dealers willing to adjust their inventories in ways that will attract budget-conscious consumers. Adding and merchandising decorative hardware and accessories is one option, since customers who are postponing high-end bath and kitchen renovations are looking for products that will enhance their homes without breaking the bank. And it’s an added “plus” if those items can be used in do-it-yourself projects, industry experts say...

'By purchasing a display unit or merchandiser to display the hardware, the dealer is not required to carry inventory in the store, but is able to give customers many different product options,' Pelka explains. 'The use of display boards, rather than catalogs, is often more effective in selling decorative hardware to customers because it allows them to see and feel the hardware firsthand before they order it.'”

To read more click here.

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Showroom Seminar: The How To's of Hardware: Selling Decorative Accents Can Enhance Your Bottom Line
By: Kathleen Furore
Issue: November/December 2007

"The way you showcase your hardware and add-on accessories is almost as important as the products you carry. Most customers want to see and feel the items that will grace their homes. And the better job you do of getting your tile customers to look at knobs, towel bars, and switch plates, the less likely they are to head to the nearest hardware store or Big Box home center! 'Historically a hardware or home center product category, cast stone switch plates that coordinate with stone and ceramic tile can now be captured as an add-on to tile sales,' Marmer says. 'Homeowners who have invested thousands of dollars in their kitchens and bathrooms don’t want cheap plastic covers'.”

To read more click here

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Showroom Seminar: Tool Talk Stocking Hand Tools Can Boost Your Borrom Line
By: Kathleen Furore
Issue: July/August 2007

"While there are no hard and fast rules to follow, manufacturers say guidelines exist to help dealers decide not only the kind of tools to carry, but how to display and promote them, too."

To read more click here.




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