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Hand Crafted & Decorative Tile

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TileDealer Articles

Showroom Seminar: Stocking and Selling Handcrafted Tiles
By: Zoe Voigt
Issue: September/October 2008

"For hundreds—even thousands—of years, tiles were made individually, by hand. Now, they are the exception and are known by many names—art tiles, handmade tiles, artisian tiles and handcrafted tiles..."

"According to Bill Buyok of Avente Tiles in Los Angeles, 'The hard thing about stocking handcrafted tile is that there is so much variety and so many different designs. Stocking all of them is not feasible. If you have too many, some of them don’t move. The trick is to find the balance,' says Buyok.

If you have samples of three designs, maybe you just stock one of them. That is unless having hundreds of thousands of dollars of inventory isn’t a problem. Otherwise, just have sample stock of everything. Your special orders will need some time, about six to eight weeks. Be careful though, you’ll lose some of your residential jobs if you don’t stock anything at all. Some people expect and want everything right now, although most people are happy to wait one to two weeks.'"  

To read more click here. ____________________________________________________________

Showroom Seminar: On the Boarder: Enter Decorative Tile Territory to Capture New Customers
By: Kathleen Furore
Issue: March/April 2008

"Because customers want more options than ever before, offering a broad inventory of glass, metal, ceramic and stone decorative pieces gives dealers a competitive edge in a very competitive market. After all, why would customers who want to enhance a new shower with blue bubble glass or a backsplash with pewter inserts buy the main tile from you if they have to order the accent tiles from another shop?"

To read more click here.

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The Fine Art of Handcrafted Tile
Issue: May/June 2005

"The category of handcrafted tile embraces far more than art tile—designs recalling the Arts & Crafts movement at the turn of the last century. Today’s handcrafted tile may or may not mimic that era or the Victorian. It’s just as likely to embody a design inspired by the customer’s vision—an image from nature, a love of animals, a favorite sport. Whatever the design source, however, handcrafted tiles reflect an attention to detail and color nuance that is distinctive from mass-produced tile."

To read more click here.




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