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Showroom Idea Center > TILEDEALER ARTICLES

Showroom Design & Display, Making the Right First Impression
By: Zoe Voigt
Issue: January/February 2008

"No matter how lovely your products, or how professional your staff, if your client’s first impression is of a cluttered, dark space, you can bet they won’t feel like sticking around long enough to place an order. Successful tile retailers know that the showroom is the best opportunity to make an impression on potential clients."

To read more click here.  

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Profitable Showrooms
By: Patti Fasan
Issue: November/December 2006

"Profitable ceramic tile showrooms concentrate on three very focused goals:
• Differentiating themselves from the rest of the players. The Look.
• Driving productivity and adding value through training and knowledge. The Feel.
• Defining and meeting customer wants, needs and desires through dedicated research. The Touch."

To read more click here.  

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Showroom Trends: Looking at your Showroom from a Customer's Point of View
By: Janet Arden & Kate Pancero
Issue: November/December 2005

"Your showroom is critical. In the best of all possible worlds, it can draw in the buyer, encourage her to shop and eventually choose something she’ll enjoy in her home—in fact, she’ll enjoy it so much she’ll tell admiring friends that she bought it from you. As industry professionals, we’re comfortable with the array of products, textures, colors, and sizes available in today’s showroom. But the customer, who may have never bought tile before or who may have only done so occasionally, is easily overwhelmed by what’s available. Your job—and that of your showroom—is to engage the customer and make shopping a positive experience."

To read more click here.  

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Rethinking Your Showroom
Issue: November/December 2004

"Before you start rearranging racks and ordering new signage, it’s important to realize that a wealth of expertise in your customer demographics and competition, design basics such as color and lighting, product knowledge, and—yes—even a plan for you next showroom updates are behind every great showroom. Every designer TileDealer talked to started with the same premise: Know your customer. Know your business."

To read more click here.  

 


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