EDUCATION



Dan Korem

The Art of Profiling - Reading People Right the First Time

When tested, most professionals only demonstrate 25–35% profiling accuracy, even though accurately reading people is an essential for their professions . . . from senior management to HR to sales and marketing to audit and security. Dan Korem, author of the critically acclaimed book, The Art of Profiling—Reading People Right the First Time, shares fascinating anecdotes and profiling insights to read fast, read accurate, and deliver results. Learn how to use profiling to: lead teams, sell, coach athletes, read people from any culture, conduct interviews, deliver presentations, negotiate, and even improve personal relationships. Audience profiling skills are tested with video clips of real people in real situations and interactive keypads.

Dan Korem, is a critically acclaimed author, documentary producer, and independent investigative journalist whose programs have been seen by over 150 million people worldwide. A much sought-after speaker for corporate, law enforcement, and education groups in North America and Europe, he is the president of Korem & Associates (K&A), which has trained over 30,000 professionals on-the-spot behavioral profiling skills—more than any other organization in the world.

In 1981, as an independent investigative journalist he produced the documentary Psychic Confession, the first “confession” of a suicidal cult-like leader—three years after the Jonestown Massacre. From this case, he noticed a pattern and predicted the appearance of gangs in suburbs and small towns for the first time in history. This led to 7 years of research in 11 countries and his landmark book, Suburban Gangs—The Affluent Rebels. In the late 1980s, the presidents of a number of major companies asked him if he could develop an on-the-spot profiling system for negotations that could be used cross-culturally without stereotyping. Several years of research ensued and the Korem Profilng System was developed. Initially, it was taught to thousands of corporate professionals for productivity applications. But, a new and unprecedented threat redirected his research. In the early 1990s, his profiling, gang, at-risk youth, and aberrant group research converged and enabled him to predict another important trend. He predicted that student-led terrorist bombings and shootings would occur in North American schools (like the Columbine Massacre) and that these students had the same profile as most suicide terrorists, random workplace killers, postal shooters, and serial killers. The profile was the RANDOM ACTOR profile identified in the Korem Profiling System in 1992. This research has been used in military, law enforcement, and education venues to thwart catastrophic acts. More importantly, an intervention was identified, that when applied, deters a RANDOM ACTOR’S rage and desire to kill.

His most recent books are Rage of the Random Actor (2005), The Art Of Profiling—Reading People Right the First Time (1997), Suburban Gangs—The Affluent

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Kelly McDonald

Kelly McDonald

Kelly McDonald is a recognized expert on multicultural marketing and business trends. Kelly was named #1 on the list of “26 Hot Speakers for 2006” by Successful Meetings magazine.

As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.

One of the most important issues to address within your marketing plan is the new market segmentation. No longer does mass marketing and mass media necessarily fit the bill. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity.

  • Learn about the hottest new market segments and how they’re shaping culture.
  • Learn the key emotional drivers for important target segments and how your business can leverage those in marketing messages
  • Learn which group represents the largest opportunity for your business right now and which group will be your greatest opportunity tomorrow.

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Paul Laudicina

World Out of Balance

Business leaders face a global environment that is increasingly uncertain and complex. In World Out of Balance, author Paul Laudicina, managing director of A.T. Kearney’s prestigious Global Business Policy Council, provides a compass to business leaders. By drawing upon the insight of an elite international group of business leaders, academics and government officials, Laudicina focuses on the five factors or “drivers” which will shape tomorrow’s business environment. Armed with a clear understanding of these five drivers, readers will be better equipped and informed to make business decisions and to prepare for unforeseen events.

A snapshot of Laudicina’s five drivers include:

  • Globalization — the extent to which the rapid movement of capital, people, goods, services and ideas are driving global integration.

  • Demographics — global population trends, including the youth bulge, immigration, aging, worker-retiree ratios and implications for pension benefits.

  • The New Consumer — the locus of new consumer power, increasingly diverse consumer markets, the myth of the “global consumer,” and the rise of consumer activism.

  • Natural Resources and the Environment — oil, natural gas and other natural resource supply and constraints, water use and availability, the impact of anthropocentric global climate change, innovative and alternative energy resources.

  • Regulation and Activism — changing propensity for government economic regulation/intervention, the impact of corporate scandals, rise of increasingly adversarial shareholder/stakeholder activism, corporate social activism and responsibility.

In his more than 20 years of consulting, Mr. Laudicina has worked with the leaders of corporations and governments across a broad range of strategic and corporate/public policy issues. On May 2, 2005, the editors of Consulting Magazine announced that A.T. Kearney Vice President Paul Laudicina had been named to its annual ranking of the Top 25 Most Influential Consultants.

Mr. Laudicina is the author of World Out of Balance (McGraw-Hill, 2005) and World Poverty and Development (Praeger, 1974), as well as numerous articles on international policy issues. Among the Council’s widely-regarded intellectual capital are the FDI Confidence Index®, an ongoing proprietary assessment of Global 1000 CEO investment destination preferences and attitudes; the Globalization Index, the first comprehensive empirical measure of globalization and its impact; and the Offshoring Location Attractiveness Index, a comparative assessment of the relative attractiveness of the top 25 offshoring destinations. Mr. Laudicina’s counsel is frequently sought out on business strategy and public policy questions.

Prior to joining A.T. Kearney, Mr. Laudicina was Vice President of SRI International (the former Stanford Research Institute) and founder of its Policy Division. Previous positions held by Mr. Laudicina also include: Legislative Director in the United States Senate; Director of pre-investment studies for Mobil Corporation; Associate Fellow of the Overseas Development Council; and research associate for the United Nations’ Center for Economic and Social Information.

Mr. Laudicina was appointed by the President of the United States to the Board of Directors of the Western Newly Independent States Enterprise Fund. He is a Trustee of the Board of the Committee for Economic Development, a Principal of the Council on Excellence in Government, and a member of the Council on Foreign Relations.

Mr. Laudicina is also a member of the Confederation of Indian Industry/World Economic Forum Advisory Council, the Advisory Committee of the Center for Strategic and International Studies Seven Revolutions Initiative, the Board of Advisors of the Latin American Advisor, and a member of the Academy of Political Science.

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Eric Astrachan

Eric Astrachan

Eric started in the tile business nearly 30 years ago. When he was 18 he worked part-time as an apprentice carpenter. Four years later, Eric graduated from the Massachusetts Institute of Technology (MIT), in Cambridge, MA with a bachelor’s degree in Chemical Engineering and passable skill in setting tile.

After more than 15 years of work overseas and in other industries, Eric and his wife started their own tile mural manufacturing facility in Wooster, Ohio and in Shangxi, China. In Ohio, they purchased and renovated a Victorian building in which they were manufacturing, and later converted this building into a retail facility to conform to local zoning ordinances. What began in 1994 as a small shop, today has over 8,000 tiles on display, attracting architects and designers from all over Ohio & Michigan.

As their company grew, the Astrachan’s found they were unable to find qualified installers, so Eric hired and trained his own crews. The business now has a labor force of 25. The company has also branched out into wholesale distribution and continues to operate today.

Eric joined the Tile Council of North America (TCA) in 2001 as their Technical Director and became the Deputy Executive Director in 1992. Eric accepted the position of Executive Director in March 2004. He is the secretariat of the TCA Handbook and serves on numerous industry technical committees and on the board of the Ceramic Tile Education Foundation (CTEF).

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Al Bates

Al Bates - Company Performance Report

One of CTDA's most popular speakers, Al Bates from the Profit Planning Group has proven expertise in a number of financial and management fields and he will once again present the annual CTDA Company Performance Report.

The report, compiled confidentially from responses of ceramic tile distributors across the country, gives you a clear and concise view of the financial strengths and weaknesses of the ceramic tile distribution industry.

But that’s not all! Financial challenges that arise in a downturn economy are challenging. This session will distinguish between actions that really help and those that only make a difficult situation worse. Identify draining cash traps - inventory and accounts receivable, and slam the door on expenses - focusing on areas where reductions are possible without sacrificing customer service.

By participating in the PROFIT survey, you will receive two very useful management tools that compare your results with your peers:

PROFIT IMPROVEMENT PROFILE analyzes and compares your company's profitability and financial ratios to your peers and focuses on your company's three weakest areas, tells you how to improve those areas and shows results that could be achieved if the plan is implemented.

The PROFIT TOOL KIT is a diskette sent with your data and the industry data already included. The program lets you test some "what-if" changes in your business and immediately see the results.

Participant data will be held strictly confidential by Profit Planning Group. Profit Planning Group has conducted similar surveys for more than twenty organizations and have an unblemished record of confidentiality.

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Tom Roland - Department of Homeland Security Tile Initiative

Tom Roland is the Assistant Port Director, Trade and Tactical Operations at Port Everglades. He will be discussing the Department of Homeland Security's tile initiative and the impact of container infestations on the port and on the distributor.