From sales education to personal motivation, these seminars will
give you an added boost to your business! Click on a link below
to view the full description:
Keynote Address (Thursday, Nov 4, 9:00am - 10:00am)
Charlie Plumb has lived what he believes to be the American Dream.
As a farm kid from Kansas, he fantasized about airplanes although
he felt certain he would never have the opportunity to pilot one.
It would be the United States Navy who afforded Plumb the opportunity
to live out that dream.
Captain Charlie Plumb graduated from the Naval Academy at Annapolis
and went on to fly the F-4 Phantom jet on 74 successful combat
missions over North Vietnam. On his 75th mission, with only five
days before he was to return home, Plumb was shot down, captured,
tortured, and imprisoned in an 8 foot x 8 foot cell. He spent
the next 2,103 days as a Prisoner Of War in communist prison camps.
During his nearly six years of captivity, Charlie Plumb distinguished
himself among his fellow prisoners as a professional in underground
communications, and served for two of those years as the Chaplain
in his camp.
Since his return home, more than 4,000 audiences in nearly every
industry have been spellbound as Captain Charlie Plumb draws parallels
between his P.O.W. experience and the challenges of everyday life.
He has shared his message to an even wider public through appearances
on Good Morning America, Nightline, Larry King Live, and The NewsHour
with Jim Lehrer.
One of the most sought-after achievement speakers of his time,
Charlie Plumb's presentations are as he is, sincere, straightforward,
humorous, and tailored to motivate each specific audience he encounters.
His insights on how to cope with the difficulties as well as the
opportunities in life have a positive impact on those who hear
his message, those who read his books, and those who come to know
him as a friend.
This is not just another keynote address. This is a celebration
of the human spirit.
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The Costco Effect: What She Saves at Costco/WalMart She Spends on
Ceramic Tile (Thursday, Nov 4, 10:30am - 12:00pm)
tile is no longer the sole flooring for the very wealthy. Ceramic
tile is purchased by Americans who make as little as $40,000 household
income to millionaires. Today consumers love products that have
appreciatory value -- ' I might not own the mansion, but I can
have the floor of the wealthy.'
The single biggest change in U.S. consumer behavior is this trading
up to much better products; she wants to spend more money on her
home and we must have the right products for her. Join Jonathan
as he explores this timely phenomenon in our industry.
Jonathan Trivers was president of Abbey Carpet Company, the largest
floor-covering franchiser in the United States. Jon is a contributing
editor of Floor Covering Weekly and principal of Marketing Wit
and Wisdom, a retail training company. He and his wife operate
a summer day camp for disadvantaged and severely disabled children
in Nova Scotia, Canada called A Simple Gesture.
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Challenges for the Industry: Inflation,
Rising Metal Costs, Rising Fuel Costs, and the Euro (Thursday,
Nov 4, 2:00pm - 3:30pm)
The rising cost of steel globally is affecting many industries,
including ceramic tile. Higher natural gas prices are impacting
ceramic tile production facilities in many countries. Gasoline
prices have soared, impacting transportation costs in all industries.
The Euro is appreciating against the dollar as never before. The
ceramic tile industry is facing some tough financial decisions,
but with the proper understanding of how these situations affect
your bottom-line, you can prepare and survive these latest pressures
on your business.
Company Performance Report
(Friday, Nov 5, 10:30am - 11:30am)
of CTDA's most popular speakers, Al Bates from the Profit Planning
Group has proven expertise in a number of financial and management
fields and he will once again present the annual CTDA Company Performance
The report, compiled confidentially from responses of ceramic
tile distributors across the country, gives you a clear and concise
view of the financial strengths and weaknesses of the ceramic
tile distribution industry.
But thats not all! Financial challenges that arise in a
downturn economy are challenging. This session will distinguish
between actions that really help and those that only make a difficult
situation worse. Identify draining cash traps - inventory and
accounts receivable, and slam the door on expenses - focusing
on areas where reductions are possible without sacrificing customer
By participating in the PROFIT survey, you will receive two very
useful management tools that compare your results with your peers:
PROFIT IMPROVEMENT PROFILE analyzes and compares your company's
profitability and financial ratios to your peers and focuses on
your company's three weakest areas, tells you how to improve those
areas and shows results that could be achieved if the plan is
The PROFIT TOOL KIT is a diskette sent with your data and the
industry data already included. The program lets you test some
"what-if" changes in your business and immediately see
Participant data will be held strictly confidential by Profit
Planning Group. Profit Planning Group has conducted similar surveys
for more than twenty organizations and have an unblemished record
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Relationship Selling (Friday, Nov 5, 11:30am - 12:30pm)
selling is all about building a friendship with your customer
and listening to their needs. Once you've built that relationship,
and earned their trust, you are on the road to making them a customer.
But it doesn't stop there! Maintaining regular contact is vital.
If you neglect a client who has trust in your integrity as a person
and as a salesperson, that client may be forced to turn to your
Jack Daly offers dramatic keynote and general session presentations-
interactive workshops, in-depth seminars, and lively training
sessions- that inspire audiences to take action in the areas of
sales, sales management, customer loyalty and personal motivation.
Jack brings 20 plus years of field proven experience- from a
starting base with the CPA firm Arthur Andersen to the CEO level
of several national companies. Jack has participated at the senior
executive level on four de novo businesses, two of which he subsequently
sold to the Wall Street Firms of Solomon Brothers and First Boston.
As the head of sales, Jack has led sales forces numbering in the
thousands, operating out of hundreds of offices nationwide.
Amongst a career of highlights, here are a couple noteworthy
- In 1985, Jack relocated to California from the east coast
and started a mortgage company with 3 colleagues. As CEO, Jack
led the company through robust growth in it's initial 18 months
to 750 employees, 22 offices nationwide, producing $350 million
per month in mortgages, and in it's first three years the company
reported profits of $42 million.
- In 1998, working as a senior partner in a 5 year-old privately
held Enterprise, Jack helped the company to be recognized as
Entrepreneur of the Year by Ernst & Young and ranked #10
on the Inc. 500 list of the fastest growing firms nationwide.
Jack Daly speaks from experience and for several years has helped
thousands of individuals and organizations reach their full potential.
An accomplished author of books, tape systems, and with numerous
articles published in business periodicals, Jack is committed
to getting his audiences involved and taking action.
Jack was born and raised in Philadelphia, Pennsylvania, and currently
resides in San Juan Capistrano, California. Jack's education includes
an MBA from Wilmington College, a BS from La Salle College and
Rank of Captain in the U.S. Army.
A nationally known professional speaker, Jack leads with content,
delivers with contagious enthusiasm, and leaves his audiences
both wanting more and committed to taking action. Jack has spoken
throughout North America to small, medium, and large-sized companies,
inclusive of Fortune 500, Inc. 500, YPO, YEO, TEC, Trade Associations,
Conventions, Non-profits and Schools.
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Building a World Class Selling Organization (Saturday,
Nov 6, 8:00am - 11:00am)
Join Jack to continue to build your selling skills. He'll help
you find the right people through ongoing, continuous, and systematic
recruiting strategies. Get salespeople to produce results quickly
and maintain the staff through techniques such as how to run sales
meetings, what topics to run sales meeting on, outsourced areas
to sharpen the axes of sales staff, progress reviews-and
how to appropriately use them to grow salespeople, how to run
sales contests that increase effort and results, scheduling and
implementing of field coaching etc.; keep your salespeople through
recognition systems, ongoing personal growth opportunities (yes,
more training), fun and out of the box sales competitions and
other sales environment initiatives, awards events, and potential
enhancements to existing compensation programs. There are smart,
measurable processes that can be put into place to make sure that
big commission checks are not the only thing that keep top pros
working with you.
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Best Practices Shared (distributors only, Friday, Nov 5,
8:30am - 10:00am) New time!
Each year, distributors gather to discuss subjects primarily
of exclusive nature to distributors. It is a time to share your
successes and your failures and take home a few new ideas to implement.
And best of all, the forum is scheduled so you wont miss
out on a single afternoon leisure activity!
This year's session will take place immediately before the Friday
morning business session with two topics selected for discussion
in roundtable groups and results presented to the whole. Topics
will be chosen by participants prior to the conference.