COLOR/SHADE VARIATION PROGRAM
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Implement the CTDA Color/Shade
Variation Program and :
- Create appropriate shade
and color expectations for your customers
- Save thousands of $$
each year in costly tear-outs
- Train your salespeople
to sell shade and color variations for what they are
part of the art that is tile
The program uses graphic representations
of each variation along with full-color photographs
of actual tile installations. Two photographs of each
variation type are provided.
V1 = UNIFORM APPEARANCE - Differences
among pieces from the same production run are minimal.
V2 = SLIGHT VARIATION - Clearly distinguishable
differences in texture and/or pattern with similar colors.
V3 = MODERATE VARIATION - While the colors present
on a single piece of tile will be indicative of the
colors to be expected on the other tiles, the amount
of colors on each piece will vary significantly.
V4 = SUBSTANTIAL VARIATION - Random color differences
from tile to tile, so that one tile may have totally
different colors from that on other tiles. Thus, the
final installation will be unique.
The program includes:
- Twenty-five 81/2 x 11 full-color
- Twenty-five tri-fold customer pamphlets
- 1 Diskette containing customer pamphlet
for your reprints and the sign-off sheet
- 10 Colorful 3" buttons for your
"My company implemented
the CTDA Color/Shade Variation
Program in July , 1998 and weve already
saved thousands of dollars in tear-out
costs, not to mention the additional
sales weve made because of our knowledge
and honesty with the customer.
This has really been a marketing tool!!"
Doug Adamson, Tile West Distributing
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