BE SURE V4 YOU SELL

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Implement the CTDA Color/Shade Variation Program™ and:

• Create appropriate shade and color expectations for your customers
• Save thousands of $$ each year in costly tear-outs
• Train your salespeople to sell shade and color variations for what they are… part of the art that is tile.

The program uses graphic representations of each variation along with full-color photographs of actual tile installations. Two photographs of each variation type are provided.

V1 = UNIFORM APPEARANCE - Differences among pieces from the same production run are minimal.
V2 = SLIGHT VARIATION - Clearly distinguishable differences in texture and/or pattern with similar colors.
V3 = MODERATE VARIATION - While the colors present on a single piece of tile will be indicative of the colors to be expected on the other tiles, the amount of colors on each piece will vary significantly.
V4 = SUBSTANTIAL VARIATION - Random color differences from tile to tile, so that one tile may have totally different colors from that on other tiles. Thus, the final installation will be unique.

The program includes:

• Twenty-five 81/2 x 11 full-color 6-panel brochures.
• Twenty-five tri-fold customer pamphlets
• 1 Diskette containing customer pamphlet for your reprints and the sign-off sheet
• 10 Colorful 3" buttons for your staff.

"My company implemented the CTDA Color/Shade Variation Program in July , 1998 and we’ve already saved thousands of dollars in tear-out costs, not to mention the additional sales we’ve made because of our knowledge and honesty with the customer. This has really been a marketing tool!!" Doug Adamson, Tile West Distributing