CTDA Benefits: Webinars

Sign Up Today for a CTDA Webinar!

This Month's Topic:
"Minding Your Business from the Front Door to the Back Door"

The next CTDA webinar is scheduled for Friday, August 21st at 10 a.m. CENTRAL. Leading this month’s webinar is Management Conference speaker, Mark Krawczyk.

Mark is the Principal and owner of his own professional speaking and consulting firm, CZYK & Associates. Mark has over thirty years of management experience spanning two centuries in banking, corporate finance, treasury operations, human resources and retail store operations.

Through his company, Mark provides consulting, training and professional speaking services to a broad and diverse range of clients around the country. Through numerous writings, lectures, seminars and speaking engagements, Mark brings a unique, insightful and, many times, humorous perspective to contemporary issues facing retailers, bankers higher education and corporate America today.

Mark is a CTP (Certified Treasury Professional), has twice served on the Board of Directors of the Association for Financial Professionals (AFP), and serves on the faculty for the Graduate School of Banking at LSU in Baton Rouge. He is actively sought as an entertaining and informative conference keynote speaker and as a knowledgeable practitioner (some might even say an expert) on treasury management, financial operations, retail store operations and change management issues across the country.

Webinar Participants Will Learn:
This webinar will provide attendees with information concerning how to optimally manage their retail and wholesale store operations. Mark will discuss some very basic philosophies regarding daily opening and closing procedures, the "look and feel" of your sales floor, determining the "welcome" factor you want to achieve as well as other basic decisions you have to make concerning how you want your customers to perceive your store and what you have to offer.

Mark will also focus on certain "management" philosophies, including:

  • The need to understand cash flow in your business.
  • The value of "promotional events" to bring customers into your store.
  • Understanding the competition and how to identify/highlight your unique position in the marketplace.
  • What kind of "marketing" would be effective for your store.
  • How to determine your “target” buyer.
  • Knowing when to "hold 'em" and "when to fold 'em" with regards to efforts to retain customers.

Mark will talk a lot more about a number of other issues for managing your operation. This webinar will provide you the opportunity to be more proactive in managing your business and its future. We will identify and discuss certain strategies and tactics to help you to improve how you run your business and how to win new customers, how to continue to satisfy current customers and how to keep them all coming back.

Purchase CTDA Webinars for your Customers!
All CTDA members can now give their customers the opportunity to participate in CTDA webinars. In order to take advantage of this offer each company must purchase the $99 webinar for their company and will then receive a discounted price of $25 for each customer webinar they purchase. In order to take advantage of this opportunity you must register by downloading the hard copy registration form.

Click here to download a registration form for this Webinar. Click here to register online.

Please Note: In order to register online you will need your user name and password. If you have troubles obtaining this information please contact CTDA Staff at (630)545-9415.

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