CTDA Benefits: Webinars

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This Month's Topic:
"Profiting with Ceramic Tile & Natural Stone"

What do your customers see when they enter your showroom? Are you presenting your ceramic tile and natural stone in the best fashion to drive sales? Learn the basic merchandising systems that “Wow” your customers and set you apart from your competitors!

The next CTDA webinar is scheduled for September 19th at 10:00 a.m. CENTRAL. It will be given by Mike Ferris (Dal-Tile / Mohawk). Mike's experience includes 27 years in Training and Development and over 20 years in Sales, Sales Management, and Sales Training. For the past 10 Years, Mike has served as Director of Sales Training for Dal-Tile / American Olean and is responsible for designing and delivering customized training programs in the areas of Sales, Technical Product Applications, Customer Service, Branch Operations and Management throughout the Dal-Tile / American Olean organization and to external customers and sales partners. Mike also produces comprehensive Web Based, interactive training programs on Ceramic Tile and Natural Stone Fundamentals and produced two educational videos on the manufacturing of ceramic floor and wall tile to support ongoing customer training and provide an additional resource for continuing education to the flooring industry. Mike has a B.S. in Industrial Education from the University of North Texas. His professional affiliation is with the American Society of Training and Development.

Prepare yourself to become a more consultative resource to your customers and answer their questions with accurate, credible information. Learn a systematic approach for guiding your customers through a sequential and comprehensive ceramic tile and natural stone selection process that not only sets you apart from your competitors, but can build your profit on each sale. Learn how to: “Sell the room; not the tile!”

Webinar Participants Will Learn:
1. Maximizing Profits from Your Showroom Merchandising Systems
- Selecting the “Right” Merchandising Tools
- Calculating yoru Return on Investment for Showroom Displays
- The Effective Showroom Checklist

2. Building Your Credibility with Customers
- The Customer Focused Selling Process
- Asking the “Right” Questions

3. The Ceramic Tile and Natural Stone Selection Process
- The Six Step Process to Profits
- Driving Profits with Decorative Accents
- Don’t Forget those Pattern and Grout Options

4. Estimating Pattern Orders
- Using a Pattern Guide Worksheet

5. Using Room Visualization Tools
- Computer Aided Virtual Reality Room Visualization Tools

Click here to download a registration form for this Webinar. Click here to register online. Click here to view the developing schedule of monthly webinars.

Please contact CTDA Staff with suggestions on future topics, or if you or someone from your company would like to present a CTDA webinar.

Please Note: In order to register online you will need your user name and password. If you have troubles obtaining this information please contact CTDA Staff at (630)545-9415.

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