EDUCATION
CTDA Educational Webinars
CTDA is hosting webinars! The webinars are 1 to 1 1/2 hour educational seminars done via audio and web conference simultaneously. Webinars are usually held on the 3rd Thursday or Friday of the month at 10:00 a.m. CDT. The cost is FREE for members thanks to a sponsorship from VanHearron, and $150 for non-members, per location.
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CTDA Online Education
CTDA members have asked for educational programs on ceramic tile that they could offer to their employees, and now we have them as a discounted CTDA membership benefit. CTDA and UofCTS have joined to develop a series of educational programs to help ceramic tile employees be more effective at their jobs.
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Tile Training in a Box
CTDA Tile Training in a Box is an easy, affordable way to introduce a newcomer to the ceramic tile industry using a variety of reading, audiovisual and sensory resource aids in an easy to use box, complete with a tabbed binder of information and resource information. Simply place the labels provided on your own tile, and training is ready to begin!
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Shade Variation Program
The CTDA Color/Shade Variation Program can help you:
- Create appropriate shade and color expectations for your customers
- Save money each year in costly tear-outs
- Train your salespeople to sell shade and color variations for what they are - part of the art that is tile.
The program uses graphic representations of each variation along with full-color photographs of actual tile installations. Two photographs of each variation type are provided.
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Ceramic Tile Live Videos
Part of the Tile Training in a Box program, this videos series covers: Manufacturing and Characteristics of Tile, Tile Installation Techniques, Tile Care and Maintenance, and NTCA's "Trowel and Error".
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Certification Program
The CTDA reaches another milestone in its 30 year history of maintaining a strong industry with the launch of the Certified Ceramic Tile Salesperson (CCTS) program! Through the CCTS program, companies can gain the prestige, professional recognition, expanded knowledge and increased customer satisfaction through documented sales competence.
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How to Handle Customer Complaints Guideline
We all strive to promote excellent customer service while providing quality products. But what do we do when something unexpectedly goes wrong and a customer becomes unhappy with their purchase? Do we always know the appropriate steps to take to rectify the situation? Or are we actually making things worse?
CTDA's "How to Handle Customer Complaints" guideline is an excellent first step in answering those questions. Attached, you'll find the guideline that covers topics from the "Do's and Don'ts" and good rules to follow, to steps in arranging for a jobsite inspection and sample complaint reports.
Feel free to distribute this handy guideline throughout your company to help encourage good customer service. In the unfortunate event of an unhappy customer, we hope that this outline will provide a good starting point when you get into those sticky situations!
>> Click here to download the guideline (PDF)
(This file requires Adobe Acrobat Reader. Click here to download the free reader)

MEETINGS & NETWORKING
Total Solutions Plus/Management Conference
The purpose of Total Solutions Plus is to annually bring the ceramic tile industry together to network and learn from each other. CTDA, NTCA and TCNA have teamed up to create Total Solutions Plus, an event that integrated each association's meetings, provided several educational sessions and networking opportunities, and featured table top exhibits!
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Coverings Events
Annually at the Coverings Show, CTDA provides a membership special to new members! Come by Booth #2815 this year in Orlando to find out more!

NATIONAL EXPOSURE
Membership Directory
Member listings fully indexed by name and product
lines distributed provides you with excellent exposure
to the tile industry. Used by architects, designers,
contractors and manufacturers worldwide
Distributor Referral Network
Thousands of calls a year from consumers looking for specific tile lines are referred solely to CTDA members.
Website Search Engine Listing
Your company is also listed in our Internet search engine visited by thousands of ceramic tile buyers annually. The search engine can be accessed through two websites: www.ctdahome.org and www.ceramictiledistributors.org.
CTDA Logo
Use of the CTDA logo on business cards, letterhead and product literature demonstrates your commitment to the industry

MANAGING OPPORTUNITY
Company Performance Report
Company specific breakdown of financial performance in relation to other distributors. Serves as an action tool in evaluating your company's strengths and weaknesses.
Profit Improvement Report
Quarterly report outlines current financial and marketing topics that influence distributors' profitability in today's market
Distributor Profile Study
Comparative analysis of inventory turnover, freight expenses, client profile, and sample cost, for distributors across the country

KEEPING YOU INFORMED
CTDA Website
State-of-the-art resource for the latest industry and member news. Links to member pages improves communication within the tile industry.
CTDA Monthly E-Newsletter
Monthly members only electronic newsletter updating member of CTDA on what it is currently doing.
CTDA Weekly Value Delivered Email
Weekly email sent to all member and potential members of CTDA promoting different benefits of membership.
Electronic Resource Center
Members have exclusive access to the online Electronic Resource Center where they can network with each other and learn of the latest CTDA programs/activities, etc.
TileDealer Magazine
TileDealer Magazine is the bi-monthly publication of the Ceramic Tile Distributors Association aimed at ceramic tile distributor and dealer professionals. The purpose of TileDealer is to provide knowledge of materials, trends, and techniques, therefore, increasing the effectiveness of ceramic tile and stone salespeople. TileDealer’s editorial content includes one-on-one interviews with industry leaders, never-before-offered management and training articles, product innovations, industry insights, an industry calendar, a classified section and much more.
Go to TileDealer.org >>

COST CONTROL
Freightquote.com
CTDA has partnered with Freightquote.com, an online shipping service, to help solve your shipping problems. Freightquote.com can help you: (1) Compare rates from more than 60 different carriers. (2) Select your carrier by lowest cost or fastest transit (3) Schedule an online pickup (4) Automate pickup and delivery (5) Handle invoicing and BOLs, thus eliminating paperwork. (6) Receive one simplified statement of all shipping activity at the end of each month.
Schechner Lifson Insurance
MYSTIC is the industry-specific property/casualty insurance program administered by Schechner Lifson Corporation. Some of the highlights include:
- Worldwide coverage
- Non-auditable liability policy
- Selling price valuation on sold inventory
- Ocean marine rates as low as .11/100 of sales
- Workers compensation includes managed care discounts
- Travel accident and international coverage available
- All coverage underwritten by A-rated carriers
- Complete loss control programs available at no charge for shop safety, auto fleet, workers compensation and many other business elements
- Directors and officers insurance as well as Employment Practices liability available at discounted premiums, which include web access for loss control and human resource legal issues
- Credit Insurance available to insure accounts receivable
Schechner Lifson Corporation are including an insurance policy coverage and cost analysis for all members and associates of CTDA. They also have negotiated a deal with a national insurance company to provide employment practice liability and directors and officers liability at premiums as los as $900/year. This includes access to loss control, handbooks and free HR legal assistance. All of these value added benefits are available to CTDA members only.
NAW Business Services
Receive discounts on insurance programs, client collection services, telephone charges, auto rentals, and delivery services. Not to mention big discounts on all of your shipping needs from FedEx, YRC, USF and UPS.
Click here for more information >>
F.W. Dodge Discounts
CTDA members receive exclusive discounts on the world's most powerful construction lead generation service. Save on business and health insurance programs, client collection services, telephone charges, auto rentals, and delivery services

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