About CTDA > LONG-RANGE PLAN

Mission Statement
Grow the market for ceramic tile and related products and help our members grow their businesses.

BHAG
Triple US consumption of tile, measured in square feet by 2020, with 80% of the market going through CTDA members.

THREE YEAR THRUSTS

1. Increase, identify and communicate value to members.
2. Promote tile to end users
3. Create relationships with quality suppliers
4. Strengthen relationships between distributors and their customers (dealer, architect, contractor, etc.)
5. Position association for long-term success

METRICS

• Increase actively engaged members
• Increase membership of total market by 20%
• 30% growth in total consumption
• 20% growth in CTDA members sales
• 500 CCTS

ONE YEAR THRUSTS

1. Registered Job Specification – Howard Pryor

• Must have impact name
• Task Force
• Object – incentive for any purchaser to buy from CTDA distributor
• Flow of order from distributor to distributor
• Sharing 1/3, 1/3, 1/3

Goal:  Launch at 2008 Management Conference.  Announce in TD in January, 2008

2. Merchandising/Show Room Design – Rick Church

• Showroom design
• Mystery Shoppers
• Benchmark best practices
• Expert develop guidelines for ideal showroom – lighting, greeter, etc
• Distributor and Dealer showrooms
• Offer to dealers through members
• Contest for best showroom(s)
• Task Force

Goal:  Proposal for Board at November, 2008 Management Conference

3. Trade Mission to China – Rob Henry

• Visits to manufacturers, stone quarries and stone processing plants
• Early June
• Include some sightseeing options
• Benefits:  alternate sources, free rooms and meals, discounted travel
• Announce November 2007 at Management Conference

Goal:  75 people to participate

4. Webinars – Donato Pompo

• Establish topics and presenters for the webinars
• Education Committee
• Establish pricing
• Consider timing (monthly)
• Establish registration process
• Marketing/Advertising of program
• Hold first webinar by May/June timeframe
• Standardize format

Goal:  Test in first quarter 2008; Begin holding regular sessions by May/June.

Committee Rocks:

1. TD Funding
2. White Paper on distribution implementation
3. Referral process for membership leads
4. LEED Brochure

Metrics:

1. CCTS – 300 total CCTS’ by 2008 Year End – Doug Hayes
2. Active Members – 50 companies – Doug Miles
3. Online Education – 200 tuitions – Donato Pompo
4. Achieve 300 distributor companies and branches in 2008  – Doug Miles

2007 Successes:

1. Strategy Planning Process
2. Certification Program
3. Turkish Trade Mission
4. Plan for Chinese mission
5. CTDA online training
6. Coverings financial success
7. Collaboration with TCNA on certification
8. Obtaining 12,000 architect names
9. Higher volunteer level
10. People taking action
11. New greenbuilding committee

Parking Lot:

1. Porcelain Certification
2. Promote tile usage through consumer website
3. Alignment with other industries
4. Strategic Planning by committee
5. Manufacturers Rep involvement in membership recruitment