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"Making Profit a Reality"
The next CTDA webinar is scheduled for Friday, October 21st at 10am central on "Making Profit a Reality" by Al Bates, Chairman, President and founder of the Profit Planning Group.
Webinar Participants Will Learn:
The last three years have been humbling in terms of both sales and profitability. While firms have worked very hard to rethink their cost structure and build a leaner organization, these efforts are, they haven’t been enough.
At the same time, some firms have generated strong profits, even in the midst of brutal economic conditions. They have done so by focusing on the key drivers of profitability–gross margin and payroll control.
This session will focus on recession-proofing the business for the future. This means building a business that can generate sustainable profits in both good times and bad. The session will also review the problems to avoid as the recession ends. Since every recession eventually ends, even this one, it is essential to put in place the procedures that will ensure permanent success.
Al Bates, Chairman and President, is the founder of the Profit Planning Group, a research and executive education firm headquartered in Boulder, Colorado.The firm works exclusively in the area of corporate financial planning. He makes approximately 100 presentations each year on topics such as Improving the Bottom Line, Getting Serious About Profit, Doing More with Less, and Pricing for Profit. He also provides strategic direction for the firmís investigation into profitability research for over one hundred different trade associations, including CTDA. He has written extensively in both the professional and trade press, including the Harvard Business Review, the California Management Review and Business Horizons. In addition he writes the quarterly Profit Improvement Reports for the firmís trade association clients.
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